The negative side of Subliminal Advertising |
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| By: Greg Frost | ||||
Subliminal messages that are sent into the subconscious mind provide it with the basis to grow the message into reality. It is a form of thought-controlling, as there is a communication linkage between the subconscious and the conscious mind, causing it to affect each other. Thus, there is much controversy surrounding the usage of these subliminal messages, as inaudible persuasive messages have been used to manipulate the audience. Such incidents are commonly found in commercials and advertising, and in rock music. There has been much criticism on the use of insidious subliminal messages to increase profits. Subliminal messages used in advertising or subliminal advertising, are most of the time consisting of brief visual or audio messages that our brain does not consciously register what it has seen or heard. There is usually a less than 25% chance that the audio or visual message will be picked up by the conscious, and is used to provide stimulus for action. Subliminal advertising does exist. In actual fact, very little marketing agencies endeavor to insert such messages due to the powerful impact that they can have on the audience, which would lead to overwhelming bad press that would be received if the subliminal message was detected. This puts off any likely benefit that the subliminal advertising may bring. According to an April 2006 issue of the New Scientist, studies have shown that subliminal advertising messages do work, under the right conditions. The researchers also found that priming only works when the prime is goal-relevant. In plain English, this means you’re potentially going to buy a product that quenches your thirst only if you were already thirsty anyway. Subliminal messages are therefore more useful in priming a target audience to choose one brand over another, rather than in creating an actual need for the product. Whilst it is has yet to be sufficiently proven that the brief subliminal messages can affect your behavior without you knowing, it is still debatable if subliminal advertising can be more effective than normal means of promotional communications which people are consciously aware of. |
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| Article Source: http://business2u.co.za | ||||
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